This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 4800 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: What is Digital Marketing? Definition by the Digital Marketing Institute (DMI). Types of Digital Marketing Digital Marketing and Objectives How digital marketing can help achieve specific marketing objectives. Digital Marketing as an Extension of the Marketing/Promotional Mix Integration with traditional marketing for maximum exposure. Case Studies Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies. Current Trends in Digital Marketing Importance of mobile devices and targeting specific market segments. Development of Customer Databases How businesses use data to target customers and generate leads. Types of Digital Advertising Different forms of digital ads and their effectiveness. Search Engine Marketing (SEM) Techniques like SEO and sponsored searches to improve visibility. Social Media Marketing Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok. Email Marketing Strategies and examples of successful email marketing campaigns. Devices for Displaying Digital Communication Use of personal computers, smartphones, tablets, and game consoles for digital marketing . Activities and Tasks Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is an 18-slide PowerPoint which covers the complete Learning Aim B (the 2nd of 3 parts) which make up Unit 20 on Corporate Social Responsibility. **This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. ** This is a summary of the presentation: This Powerpoint consists of 18 slides as outlined below: CSR Debate: CSR policies are controversial, with arguments for moral responsibility and against high costs conflicting with profit goals. CSR Benefits: Benefits include cause promotion, cause-related marketing, corporate philanthropy, community volunteering, and responsible business practices. CSR Drawbacks: Drawbacks include inefficient resource use, extra costs to consumers, stifled innovation, and increased bureaucracy. CSR Evolution: CSR has evolved from a moral issue in 2000 to a mainstream business strategy by 2020, with global recognition and rating organizations like Ecovadis. CSR Examples: Microsoft and Lego are examples of companies adopting CSR policies, with resources available to explore their impacts and strategies. **Please look out for PowerPoints covering Learning Aim A and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!** Tes paid licence

This is a 10-slide PowerPoint which covers the complete Learning Aim C (the 3rd of 3 parts) which make up Unit 20 on Corporate Social Responsibility. **This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. ** This is a summary of the presentation: Coursework Focus: Analyse Sainsbury’s CSR policies and their impact on the local community. Community Impact: Sainsbury’s aims to support social cohesion, economic prosperity, and inclusive growth. UN Global Goals: Sainsbury’s is committed to several UN Global Goals, including No Poverty and Zero Hunger. CSR Categories: Sainsbury’s CSR record includes financial, employment, and diversity aspects. Poor CSR Example: Study Sports Direct for an example of a company which has hae issues regarding CSR in the past. **Please look out for PowerPoints covering Learning Aim A and Learning Aim B which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

This is a 69-slide PowerPoint which covers the entire LEARNING AIM B of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even business closure. Sections Overview: The presentation is divided into five main sections: Sources for Data Collection. The Use of Business Models to Aid Decision-Making. Techniques to Analyse Data Effectively for Business Purposes. Appropriate Formats for Decision-Making in a Business Context. Software Generated Information for Decision-Making in an Organisation. Key Takeaways Data Collection. Business Models. Data Analysis. Graphical Representation. Software Tools. The presentation also includes various activities and review questions to reinforce the concepts discussed. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 18-slide PowerPoint which covers the entire LEARNING AIM G of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even closure. An example given is Kodak’s oversight in 1975 when they invented a digital camera but decided it would have limited demand. Learning Aim G Ratio Analysis: This involves assessing the financial health of a company by comparing different figures from published accounts. It includes liquidity ratios and worked examples to illustrate how to calculate and interpret these ratios. Threats and ‘What If’ Scenarios: This part discusses the importance of considering potential threats and different scenarios when making decisions. Tools like SWOT analysis and PESTLE analysis are used to identify risks and opportunities. Contingency Plans: This section explains the need for contingency planning to provide alternative solutions based on the outcomes of various analyses. An example given is the problems faced by TSB bank in 2018 due to a lack of contingency planning. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 27-slide PowerPoint which covers the entire LEARNING AIM H of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into two main sections: Business Skills and IT Skills. Business Skills - Introduction: Emphasises the importance of various business skills such as problem-solving, innovation, creativity, communication, thinking, and teamwork. Skills and Behaviours: Discusses the necessary skills and behaviours for different business situations, such as dealing with customer complaints, emergencies, and dietary requests. Decision-Making Approaches: Outlines three main approaches used in business decision-making: vision-led, plan-led, and consensus-led. Dealing with Complaints: Provides strategies for handling different types of complaints. Consideration of Risk: Explores the three forms of risk (legal, reputation, financial) associated with making final recommendations or judgments. IT Skills - Creating Appropriate Documentation: Highlights the importance of selecting the right IT tools and software for business documentation. Formal Business Reports: Discusses the different types of business reports and the software used to create them, such as Microsoft Word, Excel, and accounting software. Presentations: Explains the use of presentation software and the integration of various media and data into presentations. Graphs & ‘What If’ Scenarios: Describes the benefits of using software packages to create graphs and scenarios for better decision-making. The presentation also includes review questions to reinforce the key concepts covered. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 36-slide PowerPoint which covers the entire LEARNING AIM E of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This presentation is part of the Year 2 Business Unit 7: Business Decision Making course and focuses on Learning Aim E: Understanding the Importance of Managing Resources. The aim is divided into three sections: Human Resources, Physical Resources, and Financial Resources. Human Resources - Staff Requirements. Wages or Salaries. Full-Time or Part-Time Working. Recruitment Process. Training Requirements. Physical Resources - Premises. Equipment Required. Vehicles. IT Hardware and Software. Suppliers and Cost of Equipment. Financial Resources - Sources of Finance. Start-Up and Running Costs. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 23-slide PowerPoint which covers the entire LEARNING AIM D of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. The presentation is divided into two main sections: Legislation and Quality Issues. Legislation This section covers the laws and regulations that govern business operations. It includes: Health and Safety at Work Act 1974: Rules for safely disposing of chemicals, safety protocols for premises, protective gear, noise levels, and fire hazards. Data Protection Act: Ensures personal data is not shared without permission and outlines eight principles for data handling. Employment Legislation: Covers the Employment Rights Act of 1996 and the Equality Act of 2010, addressing gender pay gaps, national living wage, statutory pay rates, and protection for apprentices. Consumer Rights Act 2015: Protects customers by setting rules for refunds, replacements, repairs, and pre-contract information. Quality Issues This section focuses on maintaining and improving the quality of products and services. It includes: Quality Control: Monitoring processes to ensure product quality, such as checking apples for blemishes. Quality Assurance: Planned checks to maintain confidence in business processes and outputs. Benchmarking: Measuring standards against expected outcomes, using reliable sources like government data. Quality Circles: Involving employees in problem-solving and quality assurance. Inspection: Ensuring employees meet service standards set by the business. ISO 9000: Internationally recognized standards for quality management and assurance. Total Quality Management: Involving the whole company in evaluating and improving business practices. The presentation also includes an activity section with a video on quality and questions to engage the audience. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 27-slide PowerPoint which covers the entire LEARNING AIM C of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into four main sections: Types of Research: This section covers both primary and secondary research methods. Primary research includes sales figures, customer data, surveys, mystery shoppers, and focus groups. Competitor Analysis: This section emphasizes the importance of keeping a close eye on competitors. It discusses how businesses analyze the effect of competitors on their products or services, pricing strategies, location, and the use of comparison websites. Trends: This section explains how analysts search for trends in data over varying periods of time. It covers economic trends, market trends, and social trends, and how these trends impact business decisions. Marketing Plan: The final section discusses the components of a marketing plan, which can be devised in various formats. It introduces the 7P’s of marketing: Product, Price, Promotion, Place, People, Process, and Physical environment. The presentation also includes activities and videos to help understand competitor analysis and the application of the 7P’s in real-world scenarios. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 65-slide PowerPoint which covers the entire LEARNING AIM A of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 24 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: A1 - The Features of Business: This section covers different types of business ownership, including private businesses (e.g., sole traders, partnerships, private limited companies, public limited companies, cooperatives), public businesses (e.g., government departments), and not-for-profit businesses (e.g., charitable trusts, the voluntary sector). It discusses the legal structures of businesses, the sectors they operate in (private, public, and not-for-profit), and the advantages and disadvantages of each type. Case studies and examples are provided to illustrate the concepts. A2 - Stakeholders and Their Influence: This section explains who stakeholders are and their importance to a business. It covers internal stakeholders (e.g., managers, employees, owners) and external stakeholders (e.g., suppliers, lenders, competitors, customers, government agencies, communities, pressure groups). The influence of stakeholders on business success and how to manage relationships with them is discussed. A3 - Effective Business Communication: This section focuses on the importance of communication in business. It covers different methods of communication (written and oral presentations) and their benefits and drawbacks. The role of communication in aiding business success, including the use of social media and virtual communities, is highlighted. The presentation includes various activities, case studies, and examples to help students understand and apply the concepts discussed. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 39-slide PowerPoint which covers the entire LEARNING AIM B of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 15 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Business Structure and Organisation This section delves into various organisational structures and their features, including: Hierarchical Structure: Tall and thin structures with many levels of hierarchy and narrow spans of control. Flat Structure: Few levels of hierarchy with wide spans of control. Matrix Structure: Teams from different functional areas work on specific projects. Holocratic Structure: Authority and responsibilities are shared among the workforce. It also discusses functional/operational areas within a business, such as Human Resources, Research and Development, Sales, Marketing, Purchasing, Production and Quality, Finance, Customer Service, IT, and Administration. Aims and Objectives This section focuses on the aims and objectives of businesses in different sectors: Private Sector: Objectives include making profits, profit maximisation, break-even, survival, growth, and market leadership. Public Sector: Objectives include service provision, cost control, value for money, service quality, and meeting government standards. Not-for-Profit Sector: Objectives include education, housing, alleviating poverty, and healthcare. It also explains the importance of SMART (Specific, Measurable, Achievable, Relevant, Time-constrained) objectives and provides examples. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 114-slide PowerPoint which covers the entire LEARNING AIM C of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 32 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: External Environment Political Factors: Discusses government support, regulation, and the impact of trading communities like the European Union. Economic Factors: Covers topics such as GDP, inflation, exchange rates, interest rates, taxation, and government spending. Social Factors: Examines demographic changes, urbanisation, migration, and changing consumer tastes. Technological Factors: Looks at technological changes, automation, communication, and the growth of e-commerce. Environmental Factors: Discusses the environmental impact of business activities and how businesses respond with environmentally friendly policies. Ethical Factors: Explores business ethics, including treatment of workers, suppliers, and customers. Legal Environment: Covers legislation affecting businesses, such as competition law and other regulatory requirements. Internal Environment Corporate Culture: Discusses the values and standards shared within an organisation and their impact on decision-making, communication, and workforce performance. Corporate Social Responsibility (CSR): Explores the reasons for and against CSR, including financial, HR, marketing, and operational benefits. Ethics: Looks at ethical considerations in business decisions, including environmental responsibility and treatment of workers, suppliers, and customers. Competitive Environment Competition: Examines the factors influencing competitive advantage, such as differentiation, pricing policies, market leadership, reputation, market share, cost control, and technology. Benefits of Competitive Advantage: Discusses the importance of maintaining a competitive advantage to achieve growth, brand loyalty, and innovation. This presentation provides a comprehensive overview of the various factors that influence business operations and strategies, both from external and internal perspectives. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 26-slide PowerPoint which covers the entire LEARNING AIM E of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 12 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Role of Innovation and Enterprise Innovation: This section explains the development of creative ideas into new products, processes, or services. It highlights different types of innovation, such as product, process, and service innovation, and discusses ways to increase business efficiency and profitability through methods like Kaizen, research and development, intrapreneurship, and benchmarking. Enterprise: This part focuses on identifying opportunities to develop business activities through creative, lateral, and ‘blue sky’ thinking, as well as chance, serendipity, and intuition. It also describes the characteristics of entrepreneurs and intrapreneurs. Benefits and Risks Associated with Innovation and Enterprise Benefits: The presentation outlines various benefits of innovation and enterprise, including improvements to products, processes, services, and customer experience, business growth, development of new niche markets, offering unique selling points, improved recognition and reputation, and smarter working. Risks: It also addresses the potential risks, such as failing to meet operational and commercial requirements, failing to achieve a return on investment, and cultural problems like resistance to change and insufficient support from leadership and management. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**